We sell on Target+ and actively run ads through Target Roundel / Roundel Media Studio. Currently, Polar Analytics does not support Target+ Ads as a connector, which creates a blind spot in our cross-channel performance and blended ROAS analysis. Because Target+ is a key marketplace similar to Amazon, the lack of a Roundel Ads connector means: Ad spend from Target+ cannot be included in total marketing spend Blended ROAS and CAC are understated or inaccurate Cross-channel budget allocation decisions are harder to make Target+ performance cannot be fairly compared against Amazon Ads, Meta, Google, or TikTok What we’d like to see: A native Target+ Ads / Roundel Media Studio connector Core metrics: Spend Impressions Clicks Conversions (if available) Ability to map Roundel ad spend to: Target+ sales Blended revenue and ROAS views Target+ is growing quickly as a marketplace, and many multi-channel brands (especially Amazon + Shopify sellers) are expanding into Target+. Adding this connector would significantly increase Polar’s value for US-based omnichannel brands.
