Compare attribution models in the same table
complete
P
Purple Possum
I love the fact that Universal Analytics had a really nice way to compare attribution models. I mostly use attribution models that focus on shorter campaigns but I love to compare from time to time, to see if there might be patterns that I don't understand yet.
Created by Jamie Mill
Jamie Mill
updated the status to
complete
It's now possible to add up to three attribution models in the same table.
- Click the attribution settings button on the Acquisition page or a custom table.
- Click "+ Add another model"
- Choose your model and save the changes
- You'll see a second column for each metric that uses attribution
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E
Electronic Cattle
100% agree!
Jamie Mill
Merged in a post:
Compare Pixel attribution reporting on a single table
G
Green Pelican
Compare how a particular breakdown (channel, campaign etc) performed based on the attribution model, viewing multiple models at once