Compare attribution models in the same table
P
Purple Possum
I love the fact that Universal Analytics had a really nice way to compare attribution models. I mostly use attribution models that focus on shorter campaigns but I love to compare from time to time, to see if there might be patterns that I don't understand yet.
Created by Jamie Mill
Jamie Mill
Merged in a post:
Compare Pixel attribution reporting on a single table
G
Green Pelican
Compare how a particular breakdown (channel, campaign etc) performed based on the attribution model, viewing multiple models at once