Changelog
Follow up on the latest improvements and updates.
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🐻❄️
📊 Funnel Analytics: Diagnose and Optimize your conversion journey
Introducing the
Funnel Page
—a brand-new way to analyze conversion funnels, based on Polar Pixel data:- Track user drop-offs across key funnel stages (e.g. product views, add-to-cart, checkout, and purchase)
- Drill down by traffic sources or landing pages
- Monitor improvements over time to evaluate the impact of your actions
👉🏻 Help guide
📈 Causal Lift: Evaluate the true incremental impact of your marketing campaigns
We’ve launched two new causal lift experiments:
- A 2-cell experiment to test the incremental impact of top-funnel Google Ads campaigns, including YouTube video campaigns.
- A 2-cell experiment to test the incremental impact of Meta reach campaigns.
👉🏻 Blog post
👬 New Viewer Role: A Read-Only Mode
Introducing a read-only Viewer role—perfect for teams needing viewer visibility without editing access.
- The old Viewer role has been renamed to Analyst (it previously allowed unintended editing rights).
- The new Viewer role provides strictly view-only access to: Dashboards, Key indicators, Reports, Targets.
🛍️ Shopify Updates
New
Customer First Order Discount Code
dimension- It is now possible to breakdown and filter your data by Customer First Order Discount Code.
- One of the biggest use cases we've seen is to calculate LTV by influencer ccampaign, and assess the true impact of influencer marketing initiatives.
📊 Custom metrics variations
It is now possible to adjust the color of custom metric variations to reflect whether an upward or downward trend is positive
🛠️ Other Fixes & Improvements
- Updates to Recharge Metrics, aligning Polar with Recharge's latest analytics model.
- Custom dashbaords: Ensured all dashboard blocks are saved properly, improved navigation and folder organization.
- Custom dimensions: Introduced the ability to easily duplicate blocks
🐻❄️
📊 Custom Dashboards: One Dashboard to Rule Them All (Full Rollout)
Introducing the ultimate flexibility in dashboards!
- Combine charts, tables, and key indicator sections on the same dashboard.
- Organize dashboards into folders for a cleaner and more intuitive workspace.
🛠️ Enhanced Retention Analysis (Full Rollout)
Added new metrics such as LTV, Gross Margin, and Net Sales in the retention tab, under cohort tables.
🔄 Faster Shopify Data Refresh (Private Beta)
Your Shopify data now refreshes every ~15 minutes!
-> Rolled out to select merchants, full rollout to follow!
✨ Linear & Full Paid Overlap Attribution Models (Private Beta)
Linear model can now account for all touchpoints in a session. Full Paid Overlap includes all “paid” channels beyond ads, like Ometria and Klaviyo.
-> Rolled out to select merchants, full rollout to follow!
🔍 Metrics Deprecation for Instagram Business (Full Rollout)
Due to API changes, we’ve retired the following metrics:
- Content Views
- Profile Views
These metrics have been removed from all reports and key indicator sections.