Changelog

Follow up on the latest improvements and updates.

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🐻‍❄️
📊 Custom Dashboards: One Dashboard to Rule Them All (Full Rollout)
Introducing the ultimate flexibility in dashboards!
  • Combine charts, tables, and key indicator sections on the same dashboard.
  • Organize dashboards into folders for a cleaner and more intuitive workspace.
Screenshot 2025-01-22 at 09
🛠️ Enhanced Retention Analysis (Full Rollout)
Added new metrics such as LTV, Gross Margin, and Net Sales in the retention tab, under cohort tables.
Screenshot 2025-01-26 at 19
🔄 Faster Shopify Data Refresh (Private Beta)
Your Shopify data now refreshes every ~15 minutes!
-> Rolled out to select merchants, full rollout to follow!
✨ Linear & Full Paid Overlap Attribution Models (Private Beta)
Linear model can now account for all touchpoints in a session. Full Paid Overlap includes all “paid” channels beyond ads, like Ometria and Klaviyo.
-> Rolled out to select merchants, full rollout to follow!
🔍 Metrics Deprecation for Instagram Business (Full Rollout)
Due to API changes, we’ve retired the following metrics:
  • Content Views
  • Profile Views
These metrics have been removed from all reports and key indicator sections.