Feature requests

I would like the ability to adjust campaign insights to look at CAC (Customer Acquisition Cost) or CPA (Cost Per Acquisition) instead of just ROAS (Return on Ad Spend). This would help us better align with our internal metrics and goals.

I am unable to select ad groups in Google Ads, only campaigns. It would be beneficial to have the ability to select ad group level data directly within your platform, as it would provide more granular insights and improve data analysis.

I would like to introduce a feature in Polar that allows us to ponderate each group of channels. For example, if I have 5 acquisition channels, I want to divide the revenue by 5 for the UTM Tag = RTG. This would help ensure that the cumulative levers do not exceed 100% of total sales. Currently, this feature is available in Triple Whale, and it would be beneficial to have it in Polar as well.

I am interested in tracking the impact of traditional media, such as TV ads, on our online purchases. This would require integrating retail data with our online data to measure the true effect of these campaigns.

Enhance order tracking by capturing which on-page section (e.g., "You may also like", "Order with") an add-on item was added from. Currently, orders show when customers add related accessories or add-ons, but it’s unclear which section of the product page facilitated the add-on. This insight would help understand user behavior and optimize on-page recommendations.

Add the ability to hover over the ad platforms to see the attribution windows.

I am interested in a feature that allows us to create a marketing mix model (MMM) to better understand the impact of different marketing channels on our overall performance.

I need an attribution model where every touchpoint gets full credit. This helps in understanding the performance of ad sets within channels. Currently, Polar does not offer this type of attribution model.