Feature requests

We need to be able to select our custom metrics LTG and LTC in the retention view (from the drop-down menu) to generate waterfall charts using these metrics. I’d like to be able to see them in the aggregate (e.g., “show me 12-month LTG from June 2025 to May 2026”) and also create custom segments (“Show me LTC for people who purchased XX Protect as their first product in November 2025")

Organic metrics from TikTok, also with ad names available

When you set up aa report with a different layout - for example, "switch rows and columns", when you download it should download in the same format, not the default format

When editing a Report, it would be great to have a 'Discard Changes' option rather than just 'Save changes'. It's not easy to navigate away, and it would help inadvertent report saves.

Currently there is a 1000 row limit on tables, i would love to be able to change the limit if needed or if the limit auto updated based on the selections and filters?! (to a certain extent!) (

I love the fact that Universal Analytics had a really nice way to compare attribution models. I mostly use attribution models that focus on shorter campaigns but I love to compare from time to time, to see if there might be patterns that I don't understand yet.

A manual entry for the date field when choosing a date range, so you don't have to click all the way thru to the target date on the calendar. Like most platforms have