๐ปโโ๏ธ
๐ Funnel Analytics: Diagnose and Optimize your conversion journey
Introducing the
Funnel Page
โa brand-new way to analyze conversion funnels, based on Polar Pixel data:- Track user drop-offs across key funnel stages (e.g. product views, add-to-cart, checkout, and purchase)
- Drill down by traffic sources or landing pages
- Monitor improvements over time to evaluate the impact of your actions
๐๐ป Help guide
๐ Causal Lift: Evaluate the true incremental impact of your marketing campaigns
Weโve launched two new causal lift experiments:
- A 2-cell experiment to test the incremental impact of top-funnel Google Ads campaigns, including YouTube video campaigns.
- A 2-cell experiment to test the incremental impact of Meta reach campaigns.
๐๐ป Blog post
๐ฌ New Viewer Role: A Read-Only Mode
Introducing a read-only Viewer roleโperfect for teams needing viewer visibility without editing access.
- The old Viewer role has been renamed to Analyst (it previously allowed unintended editing rights).
- The new Viewer role provides strictly view-only access to: Dashboards, Key indicators, Reports, Targets.
๐๏ธ Shopify Updates
New
Customer First Order Discount Code
dimension- It is now possible to breakdown and filter your data by Customer First Order Discount Code.
- One of the biggest use cases we've seen is to calculate LTV by influencer ccampaign, and assess the true impact of influencer marketing initiatives.
๐ Custom metrics variations
It is now possible to adjust the color of custom metric variations to reflect whether an upward or downward trend is positive
๐ ๏ธ Other Fixes & Improvements
- Updates to Recharge Metrics, aligning Polar with Recharge's latest analytics model.
- Custom dashbaords: Ensured all dashboard blocks are saved properly, improved navigation and folder organization.
- Custom dimensions: Introduced the ability to easily duplicate blocks