Frequency Metric in Meta
R
Rose Seahorse
It is a bummer that frequency is not imported from Meta. It’s one of the most basic metrics to use for performance optimization. Makes me think who thought that was just an extra metric. It’s one of the top 3 metrics for us.
Created by kellie@polaranalytics.co
P
Purring Meadowlark
Same here! This gives us a ton of insight if we are on track with our campaigns. Not having this forces us to seek alternatives, which creates tool sprawl. We'd love this to be in Polar Analytics...looking forward to frequency metric soon!