We sell on Target+ and actively run ads through Target Roundel / Roundel Media Studio.

Currently, Polar Analytics does not support Target+ Ads as a connector, which creates a blind spot in our cross-channel performance and blended ROAS analysis.

Because Target+ is a key marketplace similar to Amazon, the lack of a Roundel Ads connector means:

Ad spend from Target+ cannot be included in total marketing spend

Blended ROAS and CAC are understated or inaccurate

Cross-channel budget allocation decisions are harder to make

Target+ performance cannot be fairly compared against Amazon Ads, Meta, Google, or TikTok

What we’d like to see:

A native Target+ Ads / Roundel Media Studio connector

Core metrics:

Spend

Impressions

Clicks

Conversions (if available)

Ability to map Roundel ad spend to:

Target+ sales

Blended revenue and ROAS views

Target+ is growing quickly as a marketplace, and many multi-channel brands (especially Amazon + Shopify sellers) are expanding into Target+. Adding this connector would significantly increase Polar’s value for US-based omnichannel brands.